Let’s be clear….We are not trying to be a saddle brand. We are just riders who wanted a comfortable seat for most riders that look great. So, thats what we did! We worked with Smanie Saddles to develop the shape and padding density, added our look and feel, and wallah! It’s comfortable, durable, and looks RAD!

The all-new Talladega Carbon Wheels are our go to enduro, trail slaying, southern Appalachia wheels! Featuring a 30mm inner width, asymmetrical disc profile, and easy-to-seat tubeless internal profile. This rim paired to the 601/602 hubs create a super planted, high performance, wheel set that makes us smile every time we drop into our favorite trails!

Before anyone had even heard of ‘Tacoma’ or TRD….Toyota had a rad little truck that went anywhere and looks sweet! So, we decided to pay homage to the iconic 80s Toyota Pickups, you know the one Marty McFly dream ride in Back To The Future! These iconic stripes and colors littered our world back then, and we knew they needed to be a part of our Factor World!

The all-new Talladega Alloy Wheels are our go to enduro, trail slaying, southern Appalachia wheels! Featuring a 30mm inner width, asymmetrical disc profile, and easy-to-seat tubeless internal profile. This rim paired to the 601/602 hubs create a super planted, high performance, wheel set that makes us smile every time we drop into our favorite trails! Check our Ben Hobbs and Jack Brown slaying our local trails on these rims in the video below!

The Factor Psycho Cap Bolts come in 10 colors to allow you to put that final touch on your favorite whip!!!

The Factor Psycho Cap was inspired by memories of my first skateboard back in the…cough, cough…80s! Just a little stoke for your rig! We offer them in 8 colors so you can mix-n-match with the ‘Shake’ Stem to your liking!

This is our first design of many to come. We feel like the Punk Check represents our little team…a combination of 80’s, Punk, and racing influences. We hope y’all dig it as much as we do!!! (80s Blue/Yellow logo color option is on sale, as the graphic on the back isn’t exactly how we wanted it. The photos on the site are of the blemished versions…so take advantage of our weirdness!!!)

This is our first design of many to come. We feel like the Punk Check represents our little team…a combination of 80’s, Punk, and racing influences. We hope y’all dig it as much as we do!!!