Monthly Archives: February 2020

Extended Factor Family: Frida Ronning

First up is Frida Ronning. A 24 year old downhill racer. Frida hails from Lillehammer, Norway but is currently living, training and schooling on the other side of the Appalachian mountains from our office, in Knoxville, Tennessee. Far from home, Frida is chasing dreams of being a mountain bike World Champ and at the same time pursuing a masters degree in Mechanical Engineering at the University of Tennessee, Knoxville. Frida answered some questions for us so you might get to know her a little better.

Howdy Neighbor!

I’m reaching through the computer screen right now to shake your hand. You may not have noticed any moving trucks or cardboard boxes but there’s a new kid on the street. You may know us from some of the local Southeast NICA races, or maybe you’ve seen Ben Hobbs at an EWS race barreling towards […]